Is info video creation a part of your marketing strategy in 2017?
It should be.
Did you know that 75% of business executives watch work related videos in their office at least once a week?
The question is, how do you tap into the most promising results for info video marketing?
Fortunately, there are key answers that are relatively easy to implement, our top 3 recommendations are listed below.
Target Informatively Friendly Info-Videos
Let me ask you, how incredibly exciting is a topic like car insurance?
If you’re like most of us out here, that answer would be yes.
And yet, is their anyone alive today who doesn’t enjoy finding out the latest happenings with that Gieco gecko? Remotes go off mute when he comes on the screen.
While it is true that he typically shows up on TV oriented commercials, though I’ve seen him on video too, much more than car insurance rates can be gleaned from that little guy.
Because they have found an informatively friendly way of getting the attention of their viewers. You should be doing the same thing with your info-videos.
Yes, you have a story to tell but why does it need to carry dull, boring and dry as chief characteristics?
Video ads are responsible for 97% increase in purchasing intent and 139% in brand association.
Use that knowledge within an actual 2 to 3-minute video that creatively engages your audience and you win. I recommend not abusing your viewers’ attention by blatantly pushing your product to market but rather inform them of why your product or service is comparatively second to none.
Optimize On-Page Video Properties
Why do so many people go to great lengths in creating their informative video presentations and then opt out of key optimization strategies?
I see this all the time on YouTube.
It doesn’t make sense.
YouTube is owned by who?
Guess what happens when you take time to optimize your video before releasing it to the world.
Yes, you rank on YouTube’s search results which is good in and of itself.
But, you rank within Google organic results too.
Any idea how many searches take place on Google monthly?
How about 100 billion.
Don’t you deserve a piece of that pie?
You can have it.
Just take time to optimize your video properties.
Engage Targeted Social Media Platforms
But why stop there?
Wyzowl.com reports that 76% of people watching social media video ads go to a company’s website as a direct result of that engagement.
How do you think those numbers would change based on a short informatively friendly info video?
It can’t help but increase if you did your part right.
Okay, your convinced, but I’ve saved the best part. How incredibly hard is it to take the link of your created video and share it in a status update with your favorite social media channels?
And all the rest.
So much the better if you have taken the time to build a qualified niche targeted community of likeminded individuals who will be more than pleased to share your content creations.
Concluding Thoughts About the Fortunate Promises of Info Videos
By now it should be clear that we highly recommend creating engaging info videos. Be sure to have fun in the process.
When you enjoy creating that video it can’t help but be seen within the results.
Perhaps your reading this while having had your own positive results with informative info videos. Mind sharing your story in the comments below?
Or, maybe you have yet to launch your video marketing strategy.
With what has been presented here, may I ask why? What’s stopping you? Share your thoughts, ideas and concerns in the comments below and let’s talk about it.
Either way, thanks for reading and may your next info video go viral.
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