They should call affiliate marketing niche marketing instead.
The thought occurred to me when I saw this post that is about finding your niche for your affiliate marketing online business.
Great information for people getting ready to start growing their affiliate marketing dreams.
But it got me thinking.
Why Affiliate Marketing Got Its Name
Affiliate Marketing is the process of someone unrelated to either the buyer or the seller connecting the two together in-order to secure successful purchasing decisions.
If the Affiliate Marketer knows what they are doing, then this doesn’t end up being a one-time shot but rather something that is repeated and repeated and well you get the idea. For me, gaining a deeper understanding of this knowledge comes by being actively involved with, what I like to call a lifestyle, also known as Wealthy Affiliate.
In fact, from the Affiliate Marketer’s point of view, the higher the traffic flow the greater the possibility of generating income from the process involved.
NOTE: The beautiful thing about affiliate marketing is that the person driving the boat (i.e. affiliate marketer), never interacts with either the buyer or the seller. They are an invisible 3rd party that is more than pleased to help everyone out.
Why Affiliate Marketing Needs a Name Change
So, if affiliate marketing means connecting a buyer with a seller doesn’t it just make sense that the process would be called affiliate marketing?
No.
Here’s why.
While the best affiliate marketing strategies do tie the entities involved together.
While the Affiliate Marketer does facilitate the web properties wherein this takes place.
While the Affiliate Marketer does create content in a way that it gets found.
Everything doesn’t start with the Affiliate Marketer
Understanding How Niches Relate to Affiliate Marketing
What is a niche?
A niche is another way of saying interest or target or focus. There are 100’s of niches if not thousands. Here is one person’s take on the top 10 niches as we prepare to move into 2017.
Are they right?
Are they wrong?
Leave your thoughts in the comments below and let’s get back to the point of this article.
If it all starts with the niche, then that must exist before the Affiliate Marketer chooses it for a topic. Yes, buyers and sellers being connected by an invisible 3rd party is absolutely part of the process. It just doesn’t start there.
Affiliate Marketing Should Be Called Niche Marketing
Affiliate marketing starts with the existence of the niche.
Without the niche, you have nothing for the Affiliate Marketer to build from.
The niche can be new. For example, where would the whole concept of droids been just 20 years ago? For most of the American public, it did not exist and thus would not have been a good niche to build for instant profit.
If the Affiliate Marketer had the foresight to see what would happen in the future, then droids would be an awesome long-term strategy. However, if they needed to generate funds to replace the income of a lost job or can tell their boss what they could do with the job opportunity, then it would be better for them to target a niche that made sense at that time.
The niche can be about cats and/or dogs.
The niche can be about marriage and/or divorce.
The niche can be about vegetarianism and/or cannibalism (joke, but it can).
Closing About Niche Marketing
A niche can be about any topic that people would be interested in finding out more about in some form or fashion. All you need to do is choose your niche, add new user account, and get to work.
No matter if your audience clicks on PPC (pay per click) ads or does a search targeting what they are looking for on Google, Bing, Yahoo or some other search engine there must be enough people interested for it to be profitable.
I once knew a person who built a healthy living talking about betta fist.
Regardless, it starts with the concept being in existence at some level rather than the Affiliate Marketer building a traffic funnel that connects everyone together. To that end, I believe that affiliate marketing should be called niche marketing instead.
What would you see as the advantages or disadvantages of changing the name? Feel free to leave your comments below and may your financial future be filled with the abundance of success that makes dreams come true.
Guy Siverson
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I love your site, Guy. Navigation is easy and reading is also easy. At the expense of sounding ‘silly’, your content reads as if you are truly ‘talking’ to me ‘live’- like having a conversation. Thanks. I wish you much success or let me rephrase that – continued success on this, your latest venture.
Hello Michelle – that doesn’t sound silly at all. In fact, it is exactly what I want to convey within the content. My desire is to bring real answers for real people asking real questions. If I’m going to succeed with this there is something I must do first. That is, I must get real. Thanks for letting me know that I am reaching my goal and I hope you were able to glean great things from your visit.