It is undeniable that Twitter has become a vital tool for marketing in its own right. The fact that it registers about 400 million tweets per day makes it a tad harder to overlook or underestimate it any longer. With its predominantly young and educated audience, it has become a platform with a great opportunity to connect with a slightly different demographic than is possible with other marketing channels. Additionally, it has a simple interface that allows the user to share just about anything comfortably.
How is Twitter Being Used?
Much as it is a social tool for connecting with each other, it has over time shown prowess in terms of being a vital tool for pretty much everything from facilitating the collapse of governments to being a vital addition to one’s business. Call it a jack of all trades if you like because participants have found it a worthy home for adding sideline commentary while consumers use it to share and find content.
How to Succeed
Success on twitter is pretty much just like success in other walks of life which depend on your specific goals. However, depending on certain factors it is possible to employ tactics that will help get you to your goals more quickly when you continually keep them in mind.
Branding and Voice
One of the most crucial things to bear in mind is that you need to be fully aware of who you are and who you aren’t. This is because you only have one shot at it with only 140 characters to communicate all you need to. It is also important to remember that consistency in voice is salient because people often like to know what to expect in their interactions with you over and above being a key element in helping you build trust and confidence with your target audience.
Branding also involves ensuring that the account name and profile are filled out in accordance with your businesses brand guidelines. This is mainly because it is the first impression that people will use to determine whether or not to follow you.
Twitter has a condensed format and a quick pace that not only helps you respond much quicker but also makes it a tad easier for people to find your brand.
The beauty of twitter is that you will never run out of data as it happens to have data in plenty. The tricky part about having too much data is that it becomes a bit daunting to set up measurement frameworks and dashboards to align as closely as they possibly can with the business objectives and goals. One thing you need to remember is that data will help you a lot when it comes to telling your story as well as help you find both opportunities and successes.
While it is evident that there are endless opportunities for businesses to do social media marketing, it is also true that it needs a lot of thought process and tactic into it in order to get the desired results. I hope these guidelines will be helpful as you kick start your social media marketing.