Recently, I was asked what the fastest way to increase leads online for a B2B endeavor would be.
I thought the question was great but really didn’t have an equally good response which is why I started my research project. That led me to a variety of interesting answers which included ideas like Facebook (not my favorite platform for business initiatives) and CraigsList (which can be a bit spammy in my opinion).
Another idea that I really liked which I believe would be very powerful in generating leads was found in the concept of doing webinars and seminars. I believe that the right LinkedIn Groups can uncover opportunities like these but if that appeals to you too, try these search parameters on Google.
- “Niche” conference
- “Niche” summit
- “Niche” events
- Best “Niche” conferences
- speak at “conference name”
Find opportunities that fit best with your interest and reach out to them. Doing so will put you in front of a multiplicity of people all at once. If you deliver a rock-solid presentation to the right audience not only will you find your client base growing, but you will likely be invited to speak elsewhere as a result. [Read more…]