Adwords is a powerful marketing strategy.
Almost immediately after your campaign launches people start clicking. It’s fun to watch the numbers rise day by day, or even as each hour passes.
Did you know that people who arrive at your site via PPC verse organic search are 50% more likely to make a purchasing decision?
Everything looks perfect.
That is until you come to the realization that as those visitors increase, so does the associated expense. Handle your marketing campaign incorrectly and lose your shirt.
Fortunately, it doesn’t need to be that way.
In fact, there are simple strategies you can do right now to cut PPC campaign expenses. Here are 3 that we find people neglecting.
Writing Ad Copy Creations
With other forms of online marketing you need to focus on copy because there is so much of it.
Not with PPC, right?
After all, Adwords titles cannot exceed 25 characters in length and the two lines for description are limited to 35 characters. How can you go wrong?
Neil Patel reveals that and so much more in 7 Deadly AdWords Mistakes That’ll Make You Broke (And How to Fix Them). It covers his concerns with poorly written content and a lot more.
HOT TIP: Make your content shine then create a 2nd add almost like the first to start the process of A/B split testing. Never stop this process. Instead, as you find the winning ad, create a new one with the intention of dethroning the winner.
Using Ad Extensions
We start by talking about limitations and move quickly into a conversation about extensions?
That seems confusing.
Perhaps that’s why so many people fail to extend the visibility of their Adwords ads.
Want to know exactly How to Measure Sitelink Extensions Performance?
It’s easy to implement and then decide for yourself per the results returned. Just as easy as knowing where you are.
Geo Targeting Ad Campaigns
Are you looking to build a local clientele for your in-area product or service?
Not addressing this point will cause you to pay for clicks from people that are least likely to ever use your services.
That’s not how to build a successful business.
Even if your product serves a larger populace geo-targeting your location will still decrease associated expenses from clicks outside your territory, region, state, nation or location.
Concluding Thoughts About Decreasing Adwords Expenses
The more you do to make sure your campaign shines, the greater the chance that it will.
These are your finances and the health of your business on the line. Now is not the time to rush through the details. You’ve worked hard to get where you are. It is likely not because you want to find yourself failing.
So, take your time to understand how to work with Adwords and let the rest become a bright and beautiful history.
Perhaps you’ve already done that and have seen great results. Mind sharing your story in the comments below?
Or, maybe you have yet to get started.
Does the thought of throwing $100 into thin air keep you up at night?
Feel free to talk about your questions and concerns in the comments below. I’ll be here to help.
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