Today, I’d like to talk to you about how to use Twitter for social media marketing of your affiliate products.
If I were to have said that exact same statement 15 years ago you’d have had a blank look on your face. Even after its official launch on March 21, 2006 people still didn’t know what it was.
Today they do.
You hear references to It on the news, view offline publications with that cute little bird icon and even talk about it during social engagements.
And, of course, it is Twitter.
Along with many other reasons why people talk about Twitter, Twitter can be an invaluable resource for building your affiliate marketing business. In this post, I will outline 3 extremely powerful ways to use the power of Twitter to build your business.
CAUTION: Words of Warning First
I hate social media.
No really, I do.
It seems so cumbersome and confusing to me. I don’t care if you are talking about Facebook, Twitter, Pinterest or some other platform. They are all the same in my book.
However, to ignore social media in today’s world would be a serious mistake.
I’ve long heard that if you want to catch the most fish go to where they are biting at. This holds true for social media. It is where everyone is at. Not being there can mean the difference between success and failure with your business.
I want my own affiliate marketing business to succeed, so what do I do?
First, I increase my knowledge of how to use royalty free Google images in my work.
Then, I use a site such as Upwork to hire someone that is good at social media. Yes, this does mean that I’m going to have to pay for their services but that frees me up to write cool stuff to my affiliate marketing community like today’s article.
WAIT! If You Hate Social Media – Why Should I Listen to You?
Just because I hate broccoli, it doesn’t mean that I don’t eat it.
Just because I hate taxes, it doesn’t mean that I don’t pay them.
Just because I don’t like the technology doesn’t mean that I can’t reveal power strategies in how to use it to grow your affiliate marketing business.
On that note, let’s get started.
POWER STRATEGY #1: Share
It’s the entire reason that social media exists in the first place. That’s common sense, not a power strategy.
While this might be true, it is the “how” that makes the difference as well as the “what”.
For example, let’s say you are in the niche of dog grooming.
So, you share a tweet about a largely unknown way of grooming your dog.
Your mission is completed, right?
Not exactly. At least not in my opinion.
How is your tweet any different from all the other tweets talking about dog grooming?
Take a gecko for example. They are all pretty much cute little green lizards. There is no difference. Accept when it comes to that digital one that shows up on your TV channel. Suddenly you pay attention because that guy is going to do something informatively funny.
Gieco found their voice in many ways with that gecko.
And that’s what you need to do with your Twitter tweets. Spice them up so that people can’t help but pay attention.
While your adding ingredients to your unique recipe remember to put a link into your tweet which leads people back to your affiliate marketing content. That link can do many powerful things for you including but not limited to.
- Branding your image.
- Generating sales.
- Increasing backlinks.
In your opinion, why else should you add a link to your tweet that is going out about your affiliate marketing business? Leave your ideas in the comments below and let’s continue.
POWER STRATEGY #2: Connect
Wait, that’s another obvious one. Are you about to turn the heat up on this one too?
You bet I am.
Yes, building relationships are critical for your affiliate marketing business when working on Twitter. Come to think of it, relationships are critical for businesses to succeed no matter where they are be it on or off the web.
But since we are focusing on Twitter here, let’s stick with these detais.
First, you want to connect with your audience, you want to connect with targeted influencers and you want to connect with the world.
Did you know there are some cool ways in which you can do this specifically with Twitter?
Here are two powerful strategies.
First, let’s say you want to reach everyone talking about dentists but you don’t want to find posts that involve links. Using the above search criteria you are positioned right in front of that exact audience.
NOTE: This does give reason to not always share links within your tweets which is an aspect brought forward in power strategy #1, but create a mix that makes sense to your own marketing strategies.
“Car Repair” -Filter:Links
Perhaps you want to reach an audience that is talking about a topic rather than a service. Using this code will allow you to connect directly with them and begin building that relationship.
How you build your relationship is just as important as how you get in front of your targeted audience.
The more real you are the greater your credibility becomes in their eyes.
For example, have you ever seen a post about social media start by the write telling you that they hate it? I haven’t, but it is the truth. Because I’m willing to share that with you, you’re more willing to pay attention to the rest of what I have got to say.
After all, you’re still reading, aren’t you?
POWER STRATEGY #3: Help
No, I’m not calling for help because I forgot the 3rd power strategy, at least not just yet.
Instead I’m suggesting that you be helpful within the confines of your affiliate marketing business.
Let’s go back to the dog grooming example for a moment. You’ve completed your Twitter search and see a ton of results which you start tweeting with.
Then you come across a tweet asking for a good reference for a vet in the same town where you live. While you love the vet that you personally use, you’re not one so just move on, right?
Tweet to this contact about the great experience you have with your vet and why you recommend them.
You’re a Dog Groomer, isn’t this a waste of time?
If this person is looking for a vet for their dog what is the chance that they will one day need a Dog Groomer? Besides, who else is watching their stream that your information would benefit? And, what time of affiliate products could be exchanged because of your interactions?
I’d even recommend sharing the link to your favorite vets Website within the communication. If your vet happens to see the tweet what do you think this will do to their interest level of referring people to you and your website when the time is right?
Of course, you can increase the chances of them finding the tweet by hash tagging their business and or personal name within the tweet. Maybe even both.
In the process, don’t forget about the power of keywords especially when implementing Jaaxy keyword research within your process.
That power works within social media sites like Twitter just as much as it does within search engine traffic from Google and elsewhere.
Why not get listed organically.
All you need to do is remember to use keywords within your post.
I dare you to talk about a chocolate ice-cream Sunday without using any of those words. It just doesn’t make sense, so it becomes extremely natural to do what you would have been doing anyway.
So, do it.
And so am I.
Or at least I would be glad to be.
What I’m watching for is cool comments related to marketing on Twitter that you share below. I’d be more than pleased to read them and consider implementing the process into practice for my VA.
Heck, after writing all this I just might take a new look at my own personal involvement on social media for my affiliate marketing business. Probably not, but you never know, it could happen.
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