If your online for business, then you need to be connected with LinkedIn. It’s where business people are.
Following are 10 easy ways to take advantage of the power of LinkedIn for your own organization, business or Endeavor.
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Create Your Personal Page
First step is that you need to show up.
Once you create your account it is time to setup your personal profile which I refer to as the resume page. This is no time for a halfhearted effort. However, the difference between a traditional resume and your LinkedIn profile is you want to create this one thinking more about the other person than your talents.
What do they need? What do they want?
Speak to their questions and concerns while sharing specific details about yourself and why you are the best thing since slice bread to fulfill what they are lacking.
Much has already been written about creating a LinkedIn personal page. Here’s a great article that covers this point in detail.
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Blog Regularly
Perhaps you are already aware of the power of blogging. That’s great.
Did you know that you can post blogs on LinkedIn?
You can. If you reference the link above about creating your LinkedIn personal page and look at the URL you will see that this article lives on LinkedIn.
Why would someone blog on LinkedIn as opposed to their personal blog?
While I recommend doing both, LinkedIn is an established social media channel that Google recognizes as an authority. This makes it much easier for you to rank on the search engines by incorporating their platform into your content marketing strategies.
Further, people love reading high quality content that fits to a tee with their exact needs and requirements. Combine a business community with a content strategy and you have a powerhouse of success just waiting to be tapped into.
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Create Your Company Page
While many people are aware of the personal page setup requirements of LinkedIn, far fewer know about the company page. Unlike the personal page, your company page is the identity of what you do rather than who you are.
Taking time to set this up will be well worth your efforts in the long run. Be sure to include images and text and take time in this process just like you did with the personal page. The more you invest into the core of your company page, the more people will invest in you.
Once you’ve setup your LinkedIn personal page what do you do with it?
How about sharing links to the blog posts you have created?
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Send Daily Status Updates
Once you have your business page nicely populated why not tell people about it via status updates. Of course, you can use status updates in other ways too.
Here are 3:
- Share successes with your audience.
- Share the direct link to your blog post.
Share important information that you want your readers to know.
Bottom line?
Share.
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Endorsements & Recommendations
Speaking of sharing, why not share the wealth of endorsements and recommendations in the process.
Endorsements identify the talents of other individuals you are connected to.
Recommendations relate to your experience in working with another individual.
It is interesting to note the power of reciprocity.
When you take on an approach of helping another person they will often return the favor by helping you. This is especially true when it comes to endorsements on LinkedIn.
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Be Available
As you begin to engage your audience by writing blogs, posting status updates, endorsing and recommending you may find an increase in:
- Messages
- Notifications
Invitations
I must admit that I am guilty of not keeping up with these areas. That is not the proper way of handling business on LinkedIn. This is your time to engage with your audience.
Be silent and receive silence.
Be interactively available and the sky may very well no longer be the limit.
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Be Active in Groups
Another way to be actively engaged is by joining and participating in key groups.
Are you targeting a specific niche?
Get involved with likeminded people that are doing the same thing.
Do you have a local product or service that you would like to increase audience awareness with?
Find local groups that appear to be interested in what you are doing.
Don’t spam these groups or you’ll be banned faster than a switch activates the light.
Do share your blog posts as well as engage other people within the group.
HOT TIP: LinkedIn groups can be far better than Facebook groups for businesses simply because of the focus of LinkedIn compared to Facebook.
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Create Your Own Group
Once you understand the real power of LinkedIn groups you will be hooked.
Why not setup your own group of likeminded people and build upon your own foundation?
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Integrate Everything
You now have a personal page, business page, blog & group. Make sure that everything is connected in some way so that the synergy of your efforts flows between these different properties.
However, that is just the start of the integration process.
Do you have a blog?
Make sure that you share your LinkedIn profile on it.
Do you have other social media channels? Connect them together seamlessly.
Then you can share out to each platform simultaneously using a platform like Buffer.
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Analyze and Optimize Everything
Well that’s it.
Everything is set in motion and there is nothing left to do.
Not quite.
Pay attention to the analytics of everything both on and off LinkedIn. Find out what is working and capitalize upon it. Find out what isn’t working and adjust it.
Google analytics is another area to pay attention to.
What is rising to the top as it relates to your LinkedIn efforts. Find out and repeat the process of whatever you did. Now that you have everything in motion, pay attention to what is working and optimize upon your success.
Concluding Thoughts About Easy LinkedIn Marketing Strategies
Following the above strategies with your LinkedIn account can very well lead you into a position of success both within and beyond LinkedIn’s network. Just be sure to have a consistent plan that you follow regularly and you’ll be surprised how quickly success can flow from this social media platform.
Before I go, may I ask you one last question?
What did you agree with and / or like most about this article?
What did I miss?
Please share your thoughts in the comments below. I am listening.
Guy Siverson
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I have several websites and I post regularly to LinkedIn. But I don’t do much more than that. I don’t join groups and engage with others like you talk about here, for example. I guess I always thought LinkedIn was more of an “employment” site – people networking for employment/jobs? I guess I was wrong and should definitely check into this further!
LinkedIn is indeed for business people of all time. From stay at home person to Corporate Executive and beyond. I highly encourage people learning the real value of LinkedIn as part of their entire marketing plan.
I never thought about using LinkedIn for marketing. That sounds like another great tool to use. You’ve gave all the steps and information needed to figure out exactly what to do. This is really great information, and I plan on starting a LinkedIn account. I will bookmark your site, so I can make sure I get all the steps done necessary.
Awesome and thanks… if you join the eNews I will show up with weekly roundups of what has been taking place on the site each Friday. Glad I could help smooth the way as it relates to understanding exactly how to do LinkedIn marketing.