“Leaders are limited by their vision rather than by their abilities.” ― Roy T. Bennett
This truth resounds even louder within the world of local business.
Sadly, far too many local businesses are so focused on “the doing” that they neglect the act of charting their course. If you don’t have a deliberate action plan for where you are going and how you are going to arrive, what makes you think that you will ever get there?
Could that be why Neil Patel released his article on Forbes about 90% of startups failing?
Most local business owners don’t start, continue or build their ventures wondering how horribly they will fail. Unfortunately, in retrospect far too many throw in the towel with that question on the forefront of their minds.
In most cases, it boils down to one word.
VISION: How to Find Yours
The vision for the success of your company is akin to the growth of a healthy tree.
A healthy tree has:
If even one part of this equation is missing what would happen with your healthy tree?
Similarly, your local business must consider each corresponding variable to healthfully thrive within today’s world. Here’s how you too can realize the dreams of your ventures vision. Click To Tweet
Building Rock-Solid Foundations (ROOTS)
Before a tree can really take off and flourish it needs to have established a system of roots that can be relied upon. This includes:
- Seeds – Bi-product of desires, dreams or ideas.
- Dirt – Essential mission or purpose.
- Roots – Unique planned value offered.
Critical questions you must ask in relation to each of these areas before starting your local business include:
NOTE: In case your reading this after launching your company without building this foundation please know that it is never too late to start.
How does your company fit in with your personal life goals?
Where do you want to be 1, 3, 5 and 10 years from now?
Having a clear vision for how your venture will fit into your life and where you want to end up when all is said and done will propel your success forward both today as well as into the future when unexpected obstacles may arise.
What is the “why” of your local company?
How will your companies mission BE the difference?
If each day you wake to more drudgery that must be done to pay the bills, you have not created yourself a local business but a glorified job with yourself as the boss. Success comes with an energetic enthusiasm that propels you forward into each new day with excitement.
How will you identify, understand and reach your ideal prospects?
What will be your value chains key resources and activities?
This is where the business plan and model of your company come to life. An important piece of this puzzle is to clearly understand the demographics of those you will serve. Where they live, what they do, who they are.
Establishing Management & Ownership (TRUNK)
While it may seem like a great plan for you to oversee your own business, it is important to note that doing so from a position of health holds far more responsibility than you might have expected. If those who are working under, you see or sense a double standard coming from you it won’t be long till that attitude is reflected out to those who are working for and with you.
Everyone is looking to you to gain an understanding of key attributes like:
- Innovation – Are you a creative out-of-the-box thinker or a templated cookie-cutter?
- Communication – Do you keep everyone well informed or find it too much of a bother?
- Organization – Can you easily find everything your looking for or are you disorganized?
- Discrimination – Do you play prejudices and favorites or treat everyone with equal respect?
- Concentration – Will you pay attention to matters at hand or approach topics haphazardly?
It has been said that an apple doesn’t fall far from the tree. Wouldn’t that be because of the influence it has had from the trunk?
Defining Duties, Rolls & Activities (BRANCHES)
With the roots and trunk well established, it is time to move into how various activities will be carried out within your company. This can include creating job descriptions for each unique area. How diverse the different divisions is dependent on how your local venture grows.
Here are a few common designations that could become part of your own system of branches.
How these branches work into your local companies’ foundation depends on the vision you established for your company early on.
HOT TIP: Your brand image and message come from all 3 of the above areas and how they intermingle. Those you serve can often sense a brand voice even when the message you are attempting to relay out to the world is vastly different.
Reaping Your Harvest (FRUIT)
With a solid foundation, clear direction and integrated team effort your company is prepared to reap its rewards. These can include but not be limited to:
- Cash flow
- Future opportunities
- Celebratory Time
While this is the part that all successful businesses seek to arrive at, it cannot be done without the previous 3 areas working synergistically together for the common good of the entire organization.
Concluding Thoughts About Your Vision
You now have a clear plan for what your company needs to do to reach its healthy future that it deserves. However, there is a missing ingredient that must be tapped into for its ultimate success. Click To Tweet
Without it, you can read all the articles you want on creating your vision, but nothing will happen. With it you can propel your dream forward into the healthy thriving future everyone desires.
Therefore, move forward with your plans today, even if you take small steps till everything takes off. A step forward, no matter how small or large, is far better than no step at all.
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