Aren’t citations what a person receives when driving a vehicle outside of the established legal guidelines for a given area?
Well, yes, but not for the local business owner.
At least not as it relates to their marketing their local business on the Internet. The scope of this article will be targeted to gaining a clear understanding of citation directories as they relate to the local business professionals initiatives.
HOT TIP: Along with understanding what citation directories are and how they fit into your local ranking efforts for your business there is a surprise section waiting for you. Be sure not to miss it.
How Citations Integrate With Local Google Organic Rankings
These citations are actually what you want to secure if you are going to find yourself at the top of Google in the section known as Google’s snack pack.
Have you heard of Yelp before?
If not, it is a directory where you can list your local business so that more people find out about you. There is a right and a wrong way to go about this process. If you choose the wrong way you can find your work actually working against you instead of for you.
Yelp is what is known as a citation directory. While it is popular, it is just one of a labyrinth of possibilities that local business owners need to consider using because it adds momentum to your being able to rank your business at the top of Google’s results.
40+ Citation Directories You Might Want To Know About
For those reviewing this list which is within the US, the following List of 40 US citation directories is a goldmine for building your online business foundation Click To Tweet of your citation efforts for your US business.
|Citation Site||Domain Authority||General / Niche||Listing URL|
|plus.google.com||100||General||Go to Site|
|yelp.com||100||General||Go to Site|
|bing.com||97||General||Go to Site|
|foursquare.com||94||General||Go to Site|
|houzz.com||90||Niche||Go to Site|
|yellowpages.com||86||General||Go to Site|
|angieslist.com||85||General||Go to Site|
|switchboard.com||82||General||Go to Site|
|merchantcircle.com||81||General||Go to Site|
|whowhere.com||79||General||Go to Site|
|superpages.com||78||General||Go to Site|
|tomtom.com||76||General||Go to Site|
|whitepages.com||76||General||Go to Site|
|directory.wfaa.com||76||General||Go to Site|
|kudzu.com||71||General||Go to Site|
|local.com||69||General||Go to Site|
|aboutus.org||67||General||Go to Site|
|worldweb.com||66||General||Go to Site|
|hotfrog.com||63||General||Go to Site|
|411.com||63||General||Go to Site|
|linktown.whas11.com||62||General||Go to Site|
|spoke.com||60||General||Go to Site|
|factual.com||59||General||Go to Site|
|ibegin.com||58||General||Go to Site|
|2findlocal.com||57||General||Go to Site|
|ratemds.com||55||Niche||Go to Site|
|cylex-usa.com||54||General||Go to Site|
|homestars.com||52||Niche||Go to Site|
|where2go.com||50||General||Go to Site|
|magicyellow.com||49||General||Go to Site|
|ezlocal.com||49||General||Go to Site|
|bizhwy.com||46||General||Go to Site|
|the-dispatch.com||46||General||Go to Site|
|salespider.com||45||General||Go to Site|
|wand.com||45||General||Go to Site|
|iglobal.co||44||General||Go to Site|
|lacartes.com||44||General||Go to Site|
|cybo.com||44||General||Go to Site|
|totallylocal.com||42||General||Go to Site|
|company.fm||41||General||Go to Site|
The above list is courtesy of Bright Local.
2 Paths to Securing & Managing Citation Directories
According to Local MOZ (a well-known information source about local marketing), citation directories are an important part of your local SEO marketing strategy in 2018 and beyond.
Knowing where to be ranked and how to correctly setup each and every individual directory is critical to your overall success. There are two strategies you can take to make this happen.
You can take the DIY approach wherein you find yourself managing all these different citation directories on your own. Given that most business owners should be focused on doing their business this option is typically not desired by most.
You can secure services from a local SEO consultant who knows how to take care of these matters for you. This path leaves you free to do what you do best which is your local business.
It is important to note that setting up citation directories is not as easy as it might sound. If you get your NAP details incorrect in any way in the eyes of the Google gods, you lose.
That means you’re associated invested time and effort is for not.
That means your rankings on Google will be diminished.
But most of all that means your competitors will likely be taking clients and customers that should belong to you if only you had outranked their results on the search engines.
Citation Hacks from 4 Local SEO Experts
This following section is pure gold for business owners wanting to uncover additional details about citation directories. Here you will be able to get firsthand tidbits from industry leaders that I respect and follow. To read everything that they share their thoughts you can review the entire article at Synup.com. It includes not 4 but 15 leading experts within the local SEO arena.
Concluding Thoughts about Citation Directories
While I’ve done my best to provide a very thorough review of exactly what citations are to the local business professional Click To Tweet I’m sure I’ve left some points out. With that in mind, what questions remain in your mind about building citations? How have you seen citations affecting the success of your own marketing efforts?
What is working for you?
Please feel free to leave your questions, thoughts, and concerns about citations in the comments below.
Latest posts by Guy Siverson (see all)
- 5 JVZoo Top Sellers 2017 – 2018 – Roundup - December 13, 2017
- 20+ Best Selling Products Online for Shopify (UPDATED FREQUENTLY) 2018 - November 12, 2017
- 50 Shopify SEO Tips for 2017 Local Businesses via 8 Experts - November 9, 2017
- 186 Best Shopify Apps for your Local Business per 9 Experts - November 9, 2017
- 180 Best Shopify Themes for Local Business Store-Fronts per 9 Experts - November 9, 2017