My Blogger Terms Dictionary – 2017 (140+ Definitions)

Are you a Blogger?

Do you need to have a clear quick definition of a given blogging term?

That is the exact purpose of my Blogger terms dictionary.

There are over 140 such terms available for your referencing purposes.

I did a recent search on Google for “list of blogging terms” and the largest list I could find on the first page had less than 90 results.

140+ Blogging Terms

If you find the following of value, and I hope you do, would you please share it with your network?  I’ve spent tons of time putting this together for you and would greatly appreciate your social support.

A

A/B Testing

The process of testing a piece of blog content, sales page, or advertisement by creating other versions of the same to see which one attracts the best response from visitors.

Above Fold

The top area (and content) on a blog that is seen first whenever the page loads before the visitor scrolls down. Borrowed from regular media terminology.

Affiliate

Anyone who engages actively in affiliate marketing for purposes of promoting products and services for other companies from their blog. Affiliates earn a commission whenever they make a sale.

Affiliate Marketing

A way for bloggers to monetize their sites using links leading to another company’s services/products. The affiliate earns a commission, typically a percentage of the price of the product/service.

Alexa

Analytics site typically referred to while comparing blogs and their performance. The score provides information on inbound links, audience demographics, traffic, and ranking.

Alt Text

Text within XML or HTML documents on a blog that specify the alternative text that should be displayed in case certain elements are not correctly rendered on the page.

Anchor Text

The text that visitors can click on in a hyperlink. Bloggers typically use keyword-rich text to further optimize their blogs for search engines.

Atom

Machine readable web syndication and XML-based format. It allows users to a blog and any other web content that tends to change frequently.

Audioblog

Any blog where most of the posts mainly consist of voice recordings posted via mobile phone. Short text messages are sometimes added for metadata purposes.

Automate

The process of converting a blogging process from being manual-based to machine-operated. Through the automation of certain processes, bloggers can save time and focus more on content creation.

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B

Backlink

Links leading from one blog or post/page to another.  External links are most common but internal links are even more powerful.

Beta Reader

An individual who is hired to find bugs and improve the usefulness, saleability, and readability of a blog or a blog post before it is finally released live to the world.

Black Hat SEO

Any strategy designed to improve a blog’s rank on search engine that can be considered deceptive or wrong.

Blacklist

The list of URLs that have been identified as spam, and have been eliminated from trackbacks and comments on a blog.

Blog

Also referred to as a weblog, it is a collection of links, media, and thoughts shared with others over the internet for purposes of building awareness, interest and corresponding revenue when operating for business pursuits.

Blog Carnival

Any blog post that is linked to other articles/posts outside or within the blog and which covers specific topics. Blog carnivals are hosted by frequent blog contributors.

Blogger

Anyone who creates content and posts it to a blog; the term also applies to Blogger.com – one of the more popular blog-hosting websites currently run by Google.

Blogging

The act of creating content and posting it to a blog. It sometimes involves linking the content to other interesting resources and content on the internet.

Blog Feed

XML-based files into which the blog-hosting software embeds machine-readable versions of the blog. The feed allows the blog to be further syndicated through atom and RSS for increased distribution across the Web.

Blog Hop

The act of following links from blog entries to other blog entries with related side trips to various discussion forums, sites, and articles. Also referred to as blink.

Blogosphere

The network of blogs – a sort of universe on account of its near-infinite nature. Also referred to as warblogs, milblogs, and Blogistan.

Blogroll

A list of blogs typically placed on the sidebar of one blog acting as a list of recommendations of other websites the visitor could find useful.

Blogsite

The online location of a blog as indicated by a URL. It might be a dedicated domain or embedded in a website. Also referred to as a blog site.

Blogvertising

Any form of advertising displayed on a blog –in a banner ad, embedded within blogposts, or on the sidebar. A result of the explosive growth fueled by Google Ads and BlogAds.

Bounce Rate

The percentage of individuals who have arrived on a blog and only viewed one blog post or page before leaving the website.

Brand

Unique words, symbols, signs, and designs employed in the creation of one image to identify a company/product/website/blog and differentiate it from competitors by denoting quality, credibility and/or authority.

Bye-line

The text that identifies the individual who created the content and made a post. It generally appears at the end of the post.

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C

Call to Action

A piece of content designed to get the reader, listener, or viewer to take some action (do something) to deal with an issue/problem or achieve a specific aim.

Captcha

Numbers/letters that should be entered before submitting a password, comment or any other data on a blog to ensure that the response was created by real human rather than a machine operated bot.

Celeblog

A blog solely related to a single celebrity.

Click Bait

Content that is intended to attract attention as well as encourage viewers or visitors to click on a particular link to be directed to another webpage.

Click Through Rate (CTR)

When a blog listing appears in search directories, it is the amount of corresponding clicks received compared to actual views.

Collaborative Blog

A blog, typically focused on a political stripe or single issue, on which more than one user enjoys posting permission. Also called a group blog.

Commenter

Any reader who posts their thoughts as feedback on a blog post or page which is subsequently approved by the moderator of that blog.

Comment Spam

Similar to email spam where robot spambots flood a given blog with ads in the form of misleading/bogus comments.

Content Marketing

The creation and active sharing of such online material as blog posts without explicitly promoting a brand; the intention is to stimulate interest in visiting the blog while subsequently finding out about products and/or services therein.

Content Syndication

The process of pushing a blog, website, or video content into 3rd party locations either as thumbnails, links, snippets, or a full article in-order to generate external backlinks and increased awareness.

Content Upgrade

Bonus content that individuals can access if they submit their email address or other requested details to the blog.

Conversion Rate

The total percentage of overall visitors who convert page views or visitors into some sort of action – such as purchasing an e-book, or signing up for a newsletter.

Copyright

The assignable exclusive legal right issued to the original creator for a fixed period of time allowing them to record, film, publish, or record musical, artistic, or literary material.

Creative Commons

A not-for-profit organization that released copyright licenses to help artists, bloggers, and writers to communicate the pieces of their content that are available for sharing, adaptation, or use.

Curated Content

Compilation of information that is relevant to a particular area of interest or topic; the content can be used by end users and businesses alike.

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D

Direct Traffic

Individuals who have reached content on a blog either from their web browser bookmarks or by typing the corresponding URL  directly into their browser’s address bar.

Domain Authority

The measure of power of a domain name – as well as a vital search engine ranking factor. Domain authority is typically based on size, popularity, and age of a blog.

Down Thread

A blog post that was made earlier than the post or comment the visitor is currently reading but appearing within the same segment of the blog.

Drip Campaign

A form of direct marketing designed to attract clients/readers through lead nurturing programs. Prospects receive marketing information regularly until they are converted into customers/readers/viewers.

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E

Editorial Calendar

A calendar designed to control and define the content creation process – from the idea stage through to writing/composition and ending in its publication/posting on a blog.

Engagement

An experience, response, connection, reaction, or effect of viewers with the brand or with each other; the initiative for such engagement can either be blog-led or viewer-led.

Event Blog

A blog that dedicates its content specifically to events within a given niche or geographical location.

Evergreen Content

A type of blog  post that doesn’t date quickly; evergreen content is as relevant in the present as it will be in the foreseeable future.

Exact Match Keyword

A keyword phrase that is exactly the same within a blogs creation as that searched within a search providers (i.e. Google) search engine.

Expert Interview

Where the interviewer themselves already operate as a specialist expert in their particular area of study or profession that is being interviewed for purposes of building authority, interest and engagement within a given blogosphere.

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F

Favicon                                                                                                                                                          

A small symbol – typically adapted from the blog’s logo – that appears in bookmarks and browser tabs. Also referred to as a favorite’s icon.

Flame

The process of posting a deliberately hostile, insulting, or inflammatory comment direct to another blogger or commenter;  the flame is typically not intended to contribute positively to the blog itself  or to be a  constructive part of enhance the same.

Flame War

When a series of flames go back and forth in the comments section of a blog – typically going on for  a long period of time.

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G

Ghost Blogging

To manage a blog or write blog posts anonymously or under a pen (different) name typically for purposes of generating an increased income stream.

Google Bomb

To insert certain phrases and words into a blog as many times as humanly possible with the specific intention of increasing the blog’s rank on search results.

Graphic

Computer-generated imagery typically used for computer program development, or for adding to the quality of written content on a blog.

Gravatar

A globally-recognized avatar (a graphic picture/image representing a user); the gravatar is typically associated with a user’s email address and is displayed alongside any comment they make on a blog.

Group Blog

A blog that is maintained and run by two or more bloggers.

Guest Post

The content that is created and posted by a guest writer or author to a blog for purposes of building authority within the sphere of external backlinks.

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H

Host

An organization or company that provides the infrastructure needed to make information on a blog accessible to the general public through the internet.

HTML

Acronym for HyperText Markup Language, which defines how textual elements in a blog are displayed; all webpages and blog posts are built using this W3C-standard language.

Hyperlink

Linked text or image on a digital document, website, or blog which – when clicked – takes the visitor to another location on the internet no matter if that location be internal, external or even on the same page but at a different position within the content.

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I

Inbound Marketing

A marketing technique designed to attract customers to certain services/product through content marketing, search engine optimization, and social media marketing on a blog.

Internal Link

A link pointing to another post,  page or section of the same blog.

Influencer

Anyone who blogs on specific subjects and is widely recognized as an expert and authority on the subject; they primarily work to sway popular thought and opinion on the topic being covered.

Infographic

Any visual representation of data or information – such as a diagram or chart.

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K

Keyword

The words users typically type into a search engine to look for relevant content/pages; Bloggers use these words to attract targeted  traffic from search engines.

Keyword Research

The process of looking for the keywords to target for a given blog post or page  that search engine users tend to look for when they need to find specific details regarding a given point of interest related to  information within the niche topic being discussed.

Keyword Stuffing

A black hat method wherein a person repeats the exact phrase multiple times in-order to increase the likelihood of that page ranking at the top of Google.  This method no longer works and should be avoided.

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L

Lead Magnet

An offer or a landing page dedicated to giving blog visitors something of relevance and value in exchange for their personally-identifiable contact information.

Link

The selectable connection from one informational object, picture, or word to another.

Linking

The process of joining or connecting content on a blog to other pages, content, or blogs.

Link Baiting

The process of creating blog content with the aim of attracting inbound links and attention.

LinkBuilding

The process of trading links with other blogs and websites for purposes of increasing one’s own blog’s backlinks.

Link Love

The process of posting a link leading to another blog without being solicited or paid to do so because it leads to something the Blogger finds  useful, enjoys, or likes.

Link Rot

Where links from blogrolls or posts increasingly go dead with the passage of time.

Longform Content

Blog posts that contain larger and longer pieces of content – typically in between a periodical and a traditional blog article

Long Tail Keywords

A keyword phrase comprised of a minimum of 3 to 5 words which have an increased advantage of rising to the top of search engines faster because of decreased competition for terms being targeted.

LSI (Latency Semantic Indexing)

Using words and phrases within the content that are not the exact keyword phrase but closely related to it in-order to demonstrate increased relevance on the page for the terms desired to rank for.  For example: let’s say your article is about blogging tips. A few examples of good LSI keywords to use include; “blogging mistakes to avoid”; “what to blog about”; and “blogging tips for small businesses”.

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M

Media Kit

A page, slideshow, or document with information about the traffic, advertising rates, sponsorship opportunities  and achievements of a blog; typically used when selling blog ad opportunities or forming partnerships.

Meme

An image with words on it that can be shared from a blog post or page to increase awareness typically because of the amusement nature of the corresponding content and context involved.

Meta Description

An XHTML and HTML element describing a page on a blog to search engines; meta descriptions have been a useful part of securing search engine rankings.

Microblog

Any blog that contains very short bursts of content rather than full length features – like the content on Twitter.

Monetization

The process of converting blog traffic into a revenue-generating machine such as through CPM/CPI (Cost per Impression) or PPC (Pay Per Click) advertising and affiliate marketing.

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N

Niche

A market subset that a Bogger targets with their content – such as the health and wellness niche

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O

Off-Page SEO

The external techniques applied outside of a given blog designed  to improve the position of a blog in the SERPs (search engine results page)

On-Page SEO

The factors that have a direct effect on a blog’s listing in natural search results, and which the Blogger can control through optimizing their content and coding posts or pages strategically.

Open Thread

A running commentary of the messages exchanged by 2 or more people within a blog’s discussion group or comments section.

Opt-In

The express permission by the a blog visitor allowing the Blogger  to send information, updates to the blog posts, and so on to the visitor.

Organic Traffic

Individuals who visit a blog because the content posted is related or relevant to the phrase or word they search for from search engines.

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P

Page

The section on a blog where one posts information, new blog posts, and anything to do with the blog.

Page Rank

The algorithm used by search engines to rank blogs and websites within search engine results according to the authority that a given blog page has achieved compared to its competitors.

Page Views

Also referred to as page impressions, a page view is the loading of one blog page over the internet and another factor involved in accessing where in organic rankings a particular page should be displayed.

Pain Point

Any perceived or real problem that a blog seeks to address by providing apt, affordable  and effective solutions to the direct difficulties being experienced by the viewer.

Panda Penalty

A recent change in the search result ranking algorithm used by Google designed to lower the ranking of low quality/thin blog properties.

Permalink

A link leading to a specific article or blog post which has been preset by the blog Webmaster to contain specific words or phrases typically for purposes of gaining an increased position on the search engines.

Photoblog

A blog primarily dedicated to photos, images, and other types of visual content.

Ping

An alert within the TrackBack system which notifies the original Blogger when anyone makes an online entry related to the original post they created

Pingback

A notification system that allows Bloggers and Viewers/Visitors to inform Bloggers whenever they link content to their blog.

Plagiarism

The act of taking someone else’s original  work and trying to pass it off  as your own.

Plugin

A folder of files and PhP functions added to a blog to add extra features and functionality to it into its functional operations.

Post

Any article made into a blog; also, a single piece of content made on a blog and which contains a title, text, or any other kind of content.

Post Scheduling

The use of blogging software to create posts/content pieces and schedule them to be published at a later date.

Post Slug

Any words that describe blog entries that are used in permalinks; post slugs are useful when the title is long and/or needs to be altered frequently

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R

Reciprocal Links

The links created whenever two or more Bloggers agree to link content to each other’s posts for purposes of improving their overall traffic volume.

Referral Traffic

Visitors that come to a blog from sources that are beyond the search engine; anyone who clicks on hyperlinks leading to another blog.

Repost

The process of posting comments or content that was posted before – either on another blog or thread; typically frowned upon in the blogging community.

Rich Answer

Featured snippets that are extracted by search engines from 3rd party sites and blogs as answers to questions asked by the user; they include charts, sliders, tables, maps, snippets, forms, and other related  content

ROI

A percentage that denotes the profitability or efficiency of a blog  in time, money, resources, and effort.

RSS

Acronym for Real Simply Syndication; RSS is the method used to describe web/blog content and news that is available for syndication, feeding, or distribution online

RSS Aggregator

Service or software that checks several RSS feeds for any new pieces of content – making it possible to track all changes made to multiple blogs in the real time

RSS Feed

A file that contains the latest posts on a blog; the RSS reader/aggregator reads this feed and shows any new updates to the blog

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S

Search Engine Optimization

Any technique designed to improve the visibility of a blog within search results for purposes of attracting more visitors and increasing traffic to the website

Self-hosted Blog

Any blog that is hosted on one’s personal web host or server – typically a 3rd party paid for the service.

Semantic Search

Semantic search is designed to improve the accuracy of search by understanding the intention of the searcher and the contextual meaning of the terms appearing in the relevant dataspace.

SEO

Acronym for Search Engine Optimization; it refers to how a blog ranks whenever a potential visitor searches for keywords and phrases relevant to the blog.

SERP

Acronym for Search Engine Results Page; this is the list of webpages that are returned by search engines whenever a user searches for a particular phrase or word.  Bloggers use SERP’s to build traffic organically.

Sidebar

A column typically found on the side of a blog – and which usually contain profiles of the Blogger, ads, plug-ins, social media feeds, or the blogroll.

Sitemap

A list of the pages on a blog that are easily accessible by search engines and visitors; it works in the same way as a table of contents.

Slug

Keywords used to describe a blog post or page, and which are found in the title and used to form the location’s permalink URL.

Spam

Any unsolicited ad in the form of comments on a blog, or unrequested emails from a blog.

Spammer

Anyone who sends unsolicited ad and content to others, or posts the same in the comments section of a blog.

Sponsored Post

Any post on a blog that has been paid for and endorsed by a sponsor; the blogger creates the post in their style and tone desired.

Stop Words

Words that appear frequently on web pages and blog posts, and which search engines often ignore when indexing the words on the pages/posts.

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T

Tag

A name or word that classify blog posts in one category but in a more specific way; tags make posts easier to find.

Tag Cloud

The collection of words that were used to create blog posts tags, and which are sometimes displayed on the sidebar to organize the content and provide an influential way of navigating through the content of a given site.

Tagline

Any short sentence or phrase – such as a slogan or motto – that is used to describe a blog in a catchy and attractive way.

Target Reader

The intended audience of a blog; this would be the particular consumer, reader, viewer or visitor within a predetermined niche that would benefit most from the blog’s information.

Templates

A template works at the back end of the blog to handle the information on the website and present it in an attractive and visually-appealing way to visitors and readers.

Theme

Any file that modifies the way a blog is displayed; it is the main design of the blog and can be downloaded for free or for a small fee.

Trackback

A system of informing a Blogger whenever another Blogger writes something related to their own blog post and links to it

Trackback Ping

A message that signal’s the web server that someone has commented on a post made to the blog.

Trackback Spam

Any spam content that is sent through the trackback system.

Thread

A series of blog posts written and posted around a specific area of focus or topic.

Thread Drift

The process of off-topic blog posts found in a thread that was originally devoted to one specific topic.

Thin Content

Blog posts of a low quality and which add very little to no value whatsoever to the viewer or reader; examples include doorway pages, automatically-generated content and duplicate posts/pages.

Traffic

The amount of data that is received by and sent to visitors to a blog, as well as the total amount of individuals visiting the blog.

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U

Unique Visitor

Any individual who visits a blog during a given period of time while not previously having had done so.

User Intent

The specific intentions of a prospect or blog visitor and how it relates to their chances of getting converted by the blog from being a Viewer into becoming a Customer/Client/Buyer at some level.

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V

Visit

The process of loading and checking a blog post or page in a given period of time; visits can be tracked and counted.

Vlog

A video blog which is specifically dedicated to video content; the small segment of the industry dedicated to vlogs is referred to as the vlogosphere.

Vlogger

Any blogger who maintains and posts to a vlog – such as one who records interviews of experts in the industry; otherwise referred to as a video blogger.

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W

White Hat SEO

The use of optimization strategies, tactics, and techniques with a focus on human audiences as opposed to search engines; it follows the basic policies and rules set by search engines

Widgets

Any content or tool that can be added to a blog’s sidebar – such as an archive’s menu, list of pages, or a calendar;

WordPress

A free (open source) content management system (CMS) used for the creation of highly customizable websites and blogs using plugins and themes; it is the most popular CMS currently.

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Guy Siverson

Chief Marketing Officer (CMO) at ViralTNTeam

My mission is to deliver high quality online marketing information that you can easily grow your business by. Please use the comments below to ask about points I missed, provide further thoughts of wisdom or request new topics for me to cover. Thanks in advance. I look forward to being your one stop shop for all things related to the online marketing niche.

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