As an SEO professional I have many questions asked of me on a daily basis. However, few put them as succulently as this query did which is why I decided to make this an independent blog post in its own right.
Top 4 things to do on Page SEO for better rankings?
Most people would likely talk about meta data, titles and headings or keyword density. Each of these elements is absolutely an important piece of the puzzle when it comes to on-page optimization. However, technically, I personally believe there are more powerful deeper level concepts to consider as it relates to on-page strategies.
No, backlinks are not just items that happen outside of a Website. When you link one property to another within your Website it is considered an internal backlink. However, that’s not good enough for me as I want the most power possible. That is why I use a tiered link wheel concept.
Hey, where are you going?
Oh, was it the words “link wheel” that sent you running in horror? You have every right to do that if I was speaking of an external link wheel. I’m not. Internal link wheels to your site are extremely powerful especially if they are built within a tiered process.
Other people might say they are already on top of everything related to images. After all, they have the alt and title tags taken care of and the image is the right size for the web. It’s done!
Especially if you are using WordPress. Most people don’t realize that images actually have their own page. How else are they supposed to find a place on the Web?
What’s more, you can send internal backlinks from your images to the related article within their description properties so that the linking structure becomes even more powerful.
- Secret Weapon
I discovered this one by mistake. However, when I implemented it my bounce rate went from greater than 80% to less than 30% overnight. Ever wonder why people share those lists where you are forced to click next, next and next again?
What’s happening with your bounce rate when you are selecting next?
How about time on site?
This is a real no brainer and it gives Google exactly what it wants.
- Unoptimization (Is that even a word?)
So, I’ve got 1 answer left and I haven’t even spoken about category silos or other important elements. Yet, I’m going to choose unoptimization for my 4th item.
Doesn’t Google want everything optimized and that is how you gain your rankings.
Google wants everything natural.
Is it natural to optimize every piece of your Website?
Therefore, it is highly advisable to have both optimized and unoptimized content available for Google to find when it comes to on-page strategies.
Top 4 things to do off Page SEO for better rankings?
With on-page now covered we turn to off-page to again uncover some things that perhaps others might not think of considering.
- Niche Blogging
No, I’m not referring to PBNs in case your mind went that direction.
Let’s say you have a main Website in the relationship niche.
What would happen if you had other related Websites in this same niche which were built on Web 2.0 properties with a slight variation? Instead of the links all pointing to you they point to you and other high profile properties within the relationship niche. This makes those properties highly relevant which increases the value of the link juice that they are pointing to you.
- Tiered Linking
Remember the conversation we had about internal tiered link wheels? This is similar but without the link wheel concerns. Basically you have the niche blogs I referred to in item 1 as your first tier properties pointing to you. Then you go out and create links to those tier one properties and follow that with links built to those links.
Now you have high relevance throughout the entire project.
In item one your authority was increased and now your relevance. This is far better than simply creating an independent backlink to a given property.
- Go Social
This is no real secret in today’s marketing environment. Google looks for the social footprint and rewards projects nicely for having it. All that needs to be done for this to work is your content needs to be shared on social media sites like Facebook, Twitter, LinkedIn & Google just to name a few.
The beauty of this process is you gain the potential of reaching an actively interested audience from search engines and social streams all at the same time.
Not considering social within an off-page strategy would as a result, be a mistake.
Especially if your project is a local entity you want to have citations created. Citation directories allow you to list your business as a relevant entity for people to find out about. Citations are considered a way of building authority within your niche by Google.
Even if you don’t have a local type project they are worth considering.
Well, there you have it. My top 4 on-page and off-page strategies that I would recommend. This certainly doesn’t cover every point but I believe it has done its job.
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