Many people optimize both videos and graphics incorrectly when they are naming pictures for SEO. This section goes into the details of how to correctly optimize your multi-media so that the search engines rank these entities high as well as consider them of great value as it relates to backlinking strategies.
7 Steps In Naming Pictures For SEO
STEP 1 – Identification
Determine keyword to target for your location
Veterinarian
Note: I chose a single word for this example to more clearly demonstrate the process in step 2.
STEP 2 – Naming
If your keyword location is not identified above make sure that it is now and followed by cite, state & zip code in that order. This information MUST be exactly the same as what is listed on Google Places for it to count.
Veterinarian Riverside California CA 92501
STEP 3 – File
Now we apply this name to the image adding hyphens with the end result of a locally optimized multimedia piece to market out to the web and upload the new image accordingly.
Veterinarian-Riverside-California-CA-92501.JPG (Graphic)
Veterinarian-Riverside-California-CA-92501.MPV (Video)
NOTE: While YouTube certainly is the single best place to upload videos because it is owned by Google for graphics I would recommend Pinterest or Panoramio which is also owned by Google.
STEP 4 – Title
With the item uploaded we can then begin the on-page optimization of that piece at the location where it has been added to the Web starting with the title which would include keyword, city, state abbreviation and phone number.
Veterinarian Riverside CA – (951) 968-4798
NOTE: Making your phone number extremely convenient for your audience increases the frequency of your phone ringing with new potential of clients and customers.
STEP 5 – Description
There are several parts to the description section including URL, keyword, description and citation. Each of these are extremely important to achieve the best results of an optimized multi-media item.
URL
This is entered first to make it easier for viewers to click and visit accordingly and amounts to a clickable link leading from the photo or video and directing people to your main project.
Keyword
Information in title is identified here again to make sure that your client understands exactly how to get in contact with you as well as adding to the optimization value of the piece. So that you’re not repeating the exact title I recommend not using the abbreviated version of the state at this entry point.
Veterinarian Riverside California – (951) 968-4798
Description
Following the above information the description should contain 150-300 niche targeted words weaving in related terms whenever possible.
Enter description of 150-300 words
Citation
While all areas within this section are important the citation is some ways is of ultimate importance because it is viewed as a backlink to your main property and needs to be exactly the same as what is identified on your Website, Google Pages and anywhere else where you are leaving contact information. If this is not provided exactly the same in all instances it can actually cause your entire project to lose rankings altogether.
- Name
- Address
- Phone Number
The end result would look like this.
Riverside Cat Hospital
11411 Magnolia Avenue, Riverside, CA 92505
(951) 968-4798
NOTE: The above information MUST be reflected on all pages of your site and should be available both in the header and footer of the project.
STEP 6 – Keywords
After the description there is typically a section for keywords which are sometimes referred to as tags. Making sure your identified keyword is within this space is highly advisable. Using related keywords can further enhance the results from here.
Main
Veterinarian
Secondary
Veterinarian Riverside
Riverside Veterinarian
STEP 7 – GeoTargeting
Once you have completed the posting of your item for proper ranking of a locally focused piece of multi-media it is important to GeoTarget where you have posted the information from. This is handled differently on different platforms but amounts to telling the viewer where you are posting the item from.
- Select the option for GeoTargeting which can sometimes be referred to as mapping.
- Enter in information requested which may include name of company, address and phone number depending on what is being requested from the specific platform you are using.
- MAKE SURE the details entered in this section exactly match those that you are using within your other Web properties.
Concluding Thoughts Of Naming Pictures For SEO
Some may believe that this article doesn’t deal directly with the idea of naming pictures as the focus has been getting them prepared for Google Places. However, while focusing on the requirements for Google Places the end result is that you have indeed been naming pictures for SEO purposes.
Guy Siverson
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