Adwords is a powerful marketing strategy.
Almost immediately after your campaign launches people start clicking. It’s fun to watch the numbers rise day by day, or even as each hour passes.
Did you know that people who arrive at your site via PPC verse organic search are 50% more likely to make a purchasing decision?
Everything looks perfect.
That is until you come to the realization that as those visitors increase, so does the associated expense. Handle your marketing campaign incorrectly and lose your shirt.
Fortunately, it doesn’t need to be that way. [Read more…]