Are you familiar with Google PPC?
Google has been preparing to bring this concept to maps in the form of Home Services Ads (HSA’s) sometime in the future. I first heard about HSA’s back in August of 2015.
At this point, the program remains in beta. However, when it comes to Google things can and do change almost overnight.
For example, now it looks like this HSA initiative will affect service area businesses (SAB’s) only. However, should this program move out of beta and into full momentum, I wouldn’t think it would be long till this change affects all maps listings. [Read more…]