As the #1 local search provider worldwide (at the time of this writing) on Elance according to the Elance search directory of over 400,000 people I actually don’t receive this question a great deal of the time. What I do receive is misguided people who make marketing requests that simply work against their own better interest when it comes to local search engines marketing.
For example, if you are providing “blue widgets” to your local market place ranking for the term “blue widgets” really is not in your best interest (at least not at first).
Exposing Local Search Engines Marketing Strategies
Well, the term “blue widgets” is a broad based term. If you don’t already have strong rankings within your local market place online then targeting “blue widgets your location” does many things for you including reducing the number of people who are targeting that term and hence increase the possibility of your ranking quicker and higher on the search engines as a result.