Recently I had the opportunity of interviewing Janice Wald of Mostly Blogging regarding the for steps she takes in-order to achieve the best results from content marketing strategies that she implements.
What follows are the details of that interview.
The purpose of sharing this strategy with you is so that you may be able to replicate her process in-order to bring ultimate success to your own content creation processes.
STEP 1: Preparation
Before you start writing the content it is necessary to make sure that you have all the details available so that the content created provides high quality informative details which can be implemented.
No longer is it possible to simply write surface content that Google ranks simply because the right keyword was employed the correct number of times within your content. Search engines are in the business of providing excellent search results to their audience. As such, they want to know they the results they display will truly be of value to their audience.
This is important to know even before you write the first word so that you can truly provide that which your audience is interested in and search engines require.
Do you have statistics to share within your content?
Be sure you have the details available to source it correctly.
Are there key images or media files that will enhance your writing?
If not, consider securing those before continuing with the release.
Anyone can write an article, but providing one that provides high quality value is an entirely different matter.
Did you writing project suddenly become a daunting task?
Especially, if you use Google for that research, such does not have to be the case. Doing key searches on Google you will be able to secure all the references, images and videos necessary to show that you truly have taken time to develop the best content about your topic available on the Web.
STEP 2: Writing
If you are going to create an article to share on the Web it only makes sense that the writing process needs to begin somewhere, and this is where.
There are some key factors that are necessary within this process beyond providing high quality informative details that your audience will enjoy.
Do you notice that each of these paragraphs in this article are small?
McBeth style writing simply will not succeed on the Web. People need to be able to scan the details quickly. Short paragraphs are one way to enable their ability to quickly scan.
Other ways that this becomes possible include but are not limited to.
- Short paragraphs
- Bullet points & numbering
- Heading and sub-heading
- Correct spelling and grammar
- Easy to read sentences
Providing a visually pleasant experience to your visitor will increase their desire to spend more time on you site.
STEP 3: Promoting
With researched content now created it is necessary to publish it so that people can find it. No matter if they are those who seek to become wealthy affiliates or have other reasons for what they are doing on the Web.
In the past, this meant hard coding HTML details onto your own Website. However, with the advent of blogging platforms like Weebly and WordPress this becomes much easier.
Google is particularly fond of WordPress and as such it is recommended above other platforms.
However, getting content into a place where it can be used is only one portion of the entire equation. Build (or write) it and they will come will only be true if they know about it.
That’s the importance of sharing your link on social sites becomes essential. Janice emphasizes the importance of Facebook groups as it relates to this part of your content marketing strategy. It really is the path to how to make an affiliate marketing website succeed.
Whatever method you use, make sure that your audience knows about your content. If they have learned to respect what you have shared within the past, then they will be likely to spend time reviewing your new work.
STEP 4: Tracking
Now that you have high quality content that is being promoted to your audience what else is necessary?
Finding out what motivates them to spend time on your site is essential.
If you write an article and it receives no traction it may not be good for you to continue writing in that area of your niche, at least not at that time.
However, if an article receives a lot of action including views, likes and shares then what else can you share with your audience regarding this part of your niche?
Simply put, once you find the pulse of your audience, build on it. If they liked an article about content writing, then maybe following that with keyword research would resonate with your audience.
Closing Thoughts About Content Creation
So, there you have it. A clear cut clean approach to creating content.
Doing this once will not produce as many results as repeating the process regularly. The more content that you provide which your audience will appreciate the greater the power that will result as you build yourself as an authority in your niche.
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