You need eyeballs.
I know, you most likely have two already, but you need more.
No, I’m not talking about glasses or contacts.
I’m talking about eyeballs.
Why You Need Eyeballs
Because, eyeballs are attached to things.
Things like faces which are correspondingly attached to bodies.
NOTE: Best that these bodies be living and breathing, it always works better that way.
Building large volumes of these bodies is what the Web has come to understand as traffic.
Without it, you’re dead.
With it, done right, you win.
How to Secure Eyeballs
What if someone were to make a compilation of all the major ways of capturing eyeballs.
What if they were then to create a single post out of it.
What if they then shared it with the world with a simple but direct request to retweet, share, like, comment and otherwise engage with the result?
Stop your what if’ing.
It’s been done.
But wait! There’s more.
Each idea comes with a hyperlink to an external source which I think you will enjoy reading on the topic.
And oh, this whole top-secret hush-hush idea that I just blatantly exposed to your eyeballs, it’s a great way to market within most any niche, if you can come up with an invaluable list that people will enjoy.
List of Ways to Market to Eyeballs
Wait just one minute.
Not so fast.
I can only share this list with you if you make me a promise.
Yup, you heard it right.
In the comments below, I need you to give me your top 3 favorite ideas from the following list. And hey, if you see something that isn’t on the list but should be, just remember these three words.
Sharing is Caring
Advergames – Digital Buzz
Featuring your brand within a video game that can be downloaded or played directly on the Web.
Advertorial – MeQuoda
A review or info type article that gives information about a product or service with the end goal of making a sale.
Affiliate Marketing – Affiliate Tip
The act of being paid by a percentage or commission for selling items on someone else’s site.
Article Marketing – Convince & Convert
Building awareness of your website by creating content that can be published out to article directories and other locations for the sole purpose of securing some of their traffic for yourself.
Behavioral Targeting – Knowledge Marketing
Building a marketing campaign from the awareness of what a certain person does on the web including websites and pages that they visit.
Blogging – The Next Web
A creation of content based around a topic or focused written by a specific entity or person for purposes of conveying messages out onto the Web.
Brand Marketing – Max Point
Creating a name, symbol or design that designates a specific entity or person in such a way that massive awareness results from efforts put forth.
Buzz Marketing – MarTech
Creating a buzz about a specific topic by sharing with those you relate to on platforms such as Facebook, Twitter, LinkedIn and the rest.
Citations – Up City
The details of a given site and its parameters for where it is located and how it can be contacted. Typically used with local SEO strategies for local businesses needing local clients.
Content Marketing – One Spot
Building awareness of one’s presence and position within the Web by delivering high quality rich videos, articles, images and beyond without directly pushing for the sale.
Contests – Socialannex
Guiding people into a knowledge of what you offer by giving things away to a certain segment of the population that wins based on a drawing or some other form of identification.
eBook Marketing – Social Media Rockstar Event
Creation of a larger amount of content for the purpose of educating your audience about a given topic of interest that they share in common with one another.
Email Marketing – Email Monks
Creation of targeted letters that are designed to lead people into knowing more about your service or product with the hopeful end goal of increasing your bottom line ROI.
Email Signatures – Wise Stamp
Providing a marketing message in each eMail but a boiler plated tag line which is sent out each time a new correspondence is generated with a potential customer and/or client.
Facebook Ads – AdEspresso
Messages that you pay for having seen which generate income for Facebook as people engage with the ads you are displaying.
Facebook Fan Page – Kiss Metrics
When building a place for your business on Facebook you use what’s called a fan page that allows you to ultra-niche target all the information that is going out to your designated target audience.
Facebook Groups – Beautiful Dawn Designs
Collections of likeminded people that want to share details and experiences of similar interests together in a place where all can be easily accessed within the Facebook platform.
Forum Marketing – The Balance
Questions, answers and advice available about a given niche topic which all active members will be glad to learn from while helping to increase associated knowledge and awareness.
Global Marketing – Percolate
When you need to reach a larger market that extends beyond the local area into regional, national or even global spheres you can turn to this type of strategy.
Ghost Blogging – The Social Ghost
A twist on guest blogging where you get paid for writing content but often forgo the link back. This can still be an excellent marketing strategy if you have an in-content link which is not overly obtrusive.
Guest Blogging – Shout Me Loud
One of my personal favorites: You write content for another site and they post it with a backlink to your site. Even if that link is no-follow there is incredible value in this process if done right.
Influence Marketing – Social Media Today
Building on the power of someone’s influence. It can be your influence or capitalizing on the influence of another person in your niche or industry.
Infographics – INC.com
Tell an entire story within a single image in a way that leaves people thinking they want even more details about the topic covered because of how awesome the information that they received was.
Instagram – Later
An image only social platform where people can share topically related photos about the identified niche they are creating.
Joint Ventures – IM Success Center
Partnering with another likeminded person in a way that earnings are shared and each person can bring their own skills, knowledge and talent to the table to increase the power of the entire operation.
Keyword Research – Marketo
Understanding what words or phrases you should target for best results on the Web verse those that should be avoided. This can change as a business becomes a stronger entity to recon with.
Link Building – Site Point
Connecting the dots together within your project (internal) or outside your project (external) in such a way that an increased awareness of everything that is being offered can be realized.
LinkedIn – Alpha Online Business
Social media platform that targets the business community which appeals to business minded people wanting to connect with others for the primary purpose of carrying out business activities.
LinkedIn Groups – Pagezii
These are groups of people that are targeted to different aspects of business related activities. Meetup with likeminded people to generate additional ideas on how to succeed in business.
Local Marketing – Brand Muscle
If you are seeking to build local exposure for a local audience in-order to increase local business with your service or product, then this is the marketing concept to look into.
Marketing Automation – Get Response
Putting self-propelled processes into motion that continue to reach out to your target audience while you focus your efforts on other activities of equal importance.
Memes – Sprout Social
Creating cleverly worded power images that typically have a well-known celebrity or baby saying something that either fits or is uncharacteristic for their personality or look.
Mobile Marketing – Tune
Targeting your marketing efforts on the world of digital technology through campaigns directly focused on people using Ipads, Ipods, smart phones and other related types of technology.
Niche Marketing – Niche Hacks
Focusing on a given specific target topic so that viewers know exactly what type of content to expect from spending time interactively engaging with your blog, website or other such web property.
Pay Per Click – Paper Street
Paying on a per click basis to drive traffic from an ad placement onto your web property for the sole purpose of initiating some type of action such as a purchase or registration to your offer.
Pinterest – Viral Woot
Networking with others by sharing popular pictures that everyone enjoys. People can create topical boards of related pictures that can then be shared and interacted with between likeminded individuals.
Podcasting – Podcast Websites
Creating audio files for people to listen in on without the necessity of reading or viewing that help increase the awareness of your product or service offerings.
Press Releases – Business Marketing Blog
Releasing news bulletins and stories about company specific events and activities to raise awareness around given topics that your audience will be interested in finding out details about.
Quora – So Trender
Answering questions that others are asking around a variety of topics with the end goal of attracting people first to your profile bio and then onward into finding out more details about your project.
Referral Marketing – Referral Rock
Allowing your audience to share their thoughts, opinions and views about your services and how they have impacted their lives because of your corresponding activities in behalf of their pursuits.
Rich Snippets – Business 2 Community
A coding system recognized by Google specifically targeted to local business endeavors for purposes of further enhancing the ability of target audiences being able to find designated web properties.
Search Marketing – Buzz Recruiter
Creating content in a way that will be appreciated by search engines (i.e. Google) for the purposes of being displayed within the rankings of their organic ranking results.
Social Bookmarking – Brand Watch
Placing a tag of a web property onto a given platform that combines all such entries into a single place which can then been correlated into their designated topical categories within the given network.
Social Media Marketing – Word Stream
Networking with likeminded individuals for purposes of increasing awareness and interest in a given topic, brand or person by sharing informatively friendly content intended to drive awareness.
Teleconferences – Clear One
Connecting people together for a single purpose onto a combined telephone presentation where attendees can listen into a specific topic and may be given the ability to participate live.
Testimonials – Spectoos
Gathering feedback from your audience based on their experience of working with you and your service, product brand in-order to share their thoughts with other potential clients and/or customers.
Twitter – Pro Blog Tricks
Communicating with 140 character tweets about given topics of interest in-order to secure attention from those most likely to use your products or services.
Video Marketing – Wire Buzz
Using any of several platforms that are specifically designed to host multi-media presentations that include living breathing presentations designed to increase awareness around a given topic.
Viral Marketing – Bleu Page
Creating content for the primary purpose of getting other people to share the details thereof. This can be huge valuable lists like the one you are reading, images, videos or other strategies.
Webinars – Click Meeting
Hosting a meetup for purposes of educating a targeted group of people related to a specific ingredient of the service or product your business brings into the online marketplace.
YouTube – Tubular Insights
Creating videos specifically designed to be shared out onto the YouTube video channel for purposes of building awareness of your offerings amongst those who would be likely to utilize your offerings.
Concluding Thoughts About Eyeball Marketing
That’s all she wrote.
What did you think?
Did it stink?
Or did you find something awesome you’d like to tell me about?
Either way, share your thoughts, views, ideas and whatever else you would like in the comments below. After all, where were you within your own marketing strategies before I spilled the beans above?
Don’t I deserve a well thought out related comment?
Even if you didn’t like it, I’d like to know.
Course, I like it when eyeballs, like it.