One of the most powerful ways of building a high-powered community of followers is called influencer marketing.
Influencers are those individuals in any niche that have already established themselves as people to know. Positioning yourself as a frequent flyer in their community will help you to be seen in the right circles and as a result, your own influence will begin to grow.
Following are 5 expert views on Influencer marketing including what it is, tools to use and how to make it work for you. In concluding my own thoughts I reveal a secret strategy I use to get in front of my own Influencers.
Sprout Social on Identifying Your Twitter Influencers
Alex explains why Social Media Influencers are important as well as what you can do to attract their attention. He delves into a number of sound theories that have worked within his sphere of influence. I would have loved to hear his thoughts on how long on average it takes to get in front of a Social Media Influencer that you are targeting.
He brought forward many points including the fact that connecting with your Social Media Influencers is not going to be done the same way on all platforms. With that identified he went on to explain the intricacies of each platform and how best you can connect with your own Social Media Influencers within the primary platforms available such as Twitter, Facebook, and LinkedIn.
Razor Social on Identifying Your Twitter Influencers
6 tools for finding your Social Media Influencers were brought forward by Rivka in this article. Several I have used, while others are new to even me. However, tools certainly can be an invaluable resource for getting this done. I like how the total focus was given to Twitter within this content largely because I am a Twitterite.
2. Little Bird
6. Audiense: I personally love this tool but it does come with a serious learning curve that needs to be traversed.
Agora Pulse on Identifying Your Twitter Influencers
TITLE: 7 Sneaky Ways to Find Twitter Influencers in Your Field
AUTHOR: Rivka Kawano (Twitter)
PUBLISHED: August 11, 2016
Some people forget that the best tools are the one’s that they already have. Rivka brings that into clear attention by explaining how to use Google and Twitter to find influencers. The process is clearly defined and very well written.
I did find the post a bit self-serving as two major parts of the article referred directly to Agora Pulse. On the good side, people who are interested in Agora Pulse will have a clear understanding of how to use their resource. On the bad side, should a person not be interested in integrating with Agora Pulse the information is not as helpful as it otherwise would have been.
Be that as it may, the information provided throughout this article gives solid gold ideas for how to get in front of your Social Media Influencers without having to invest in additional tools that may or may not be desired.
Follows on Identifying Your Twitter Influencers
TITLE: 25 Ways to Grow a Twitter Account Following for Free
AUTHOR: James Parsons (Twitter handle unknown)
PUBLISHED: March 26th, 2017
James believes in the full meal deal when it comes to finding Social Media Influencers. Not only does he lead by theory but also gives down to earth practical advice on how to make things happen when it is time for you to be building your engagements with Social Media Influencers.
His third tool mentioned is one of my favorites and I recommend reading his article so you can find out more about it yourself. I’d also put your own account through Twitter Audit to see where you stand amongst the rest. If you do that on a regular basis while applying regular consistent work to your Twitter account the benefits achieved will be yours.
Start Your Own Affiliate Marketing Business on Identifying Your Twitter Influencers
TITLE: 5 Experts on Uncovering Social Media Influencers with Twitter
AUTHOR: Guy Siverson (Twitter)
PUBLISHED: March 27th, 2017
We’ve looked at definitions, theory, and tools that I find myself in agreement with on many points. While I often find myself bringing forward an alternative point of view, such will not be the case today.
Instead, I’d like to provide you with my strategy that I use to get in front of my own Influencers using the power of pinned tweets on Twitter. My strategy has resulted in 17 ReTweets and 40 likes in less than 30 days.
Most people do a pinned tweet in a paragraph.
I personally think that is a mistake.
Instead, I use more of a bullet point method by using the enter button. This causes my tweet to take up far more room than normal and as a result, they will be seen and responded to more often. I am finding this to be the case.
Near the top of my pinned tweet, I mention two top Influencers that I’m interested in getting in front of. I do believe that they receive notification as the tweet is liked and retweeted because their Twitter handles are in the tweet.
I also have emoji icons and an URL within the tweet. Just when you think it is all over I end with a graphic which has 9 Influencers tagged. These people are all within the content marketing niche and one’s I am interested in engaging with.
In time, they will come to see me showing up more and more with the hope of eventually earning their attention if not but for a single tweet but hopefully far beyond that also.
Concluding Thoughts About Building Social Media Influence Using Twitter
By now you should have several ideas on how to build your social media influence with the power of Influencers. What spoke most to you in this article?
What spoke most to you in this article?
What have you tried?
Share your thoughts in the comments below and lets build a strong influence forward using social media.