Social Media.
As an Affiliate Marketer, we need to be integrated into.
However, what I find happens to me is that I’m focusing on my blog along with Facebook, Google, Twitter, Pinterest and the list goes on.
It becomes overwhelming in my book.
Especially when the social media platforms roll out new updates, like the new Google collections, which they seem to love to do almost all the time. So, what is Google Collections and why would it be important to your new affiliate marketing business?
We will be looking into this during the course of this article, but when getting started with a new project, I set all social media projects but one to a posting only strategy. Then I focus on building that one profile whichever one that might be because I don’t want to become overwhelmed.
For me it was Pinterest during this launch but it isn’t always, it just depends on what I am bringing to market. Sometimes its Google.
About Google and Your Affiliate Marketing Business
I will admit that Google is my least favorite social network to work with. Circles always seemed confusing to me, but there are some serious reasons why Google is important.
Any guess who owns the social media site of Google?
Do you know who is buried in Grants tomb?
I’m hoping you see the correlation between the two above questions.
Grant is and Google does.
What do you think Google thinks about Google?
While that might be a bit more of a thought provoking question, I believe the answer is clear.
Google loves Google.
Which means if you post things on Google that lead back to your main Website, the chances of your showing up in Google search rankings with your Google social media outreach is large.
That’s why you want to be sure to at least have a posting strategy with Google.
Where to Post on Google
While you could create a profile, and start posting status updates, and I do recommend this, if this is all you are doing in your posting strategy I believe you are missing the boat.
Social media sites love to update their platform all the time.
This can be frustrating when it comes to keeping your brand image up-to-date. It can mean the difference between having a nice banner and it all needing to be redone because of the alterations made.
Google is no exception to this need for updating.
Which is why they recently updated to offering a brand-new way of networking with your audience.
It’s called collections.
Collections allow you the ability to put all a certain type of post together. They help to laser target things so that people will know what they are going to find.
I can’t help but believe that this will reflect positively on Google’s search engine.
My Personal Gripe with Google
Google has the #1 most used search engine enterprise in the world. That’s no secret.
Did you know that they also have the #2 most used search engine in the world?
Yup, they do, it’s called YouTube.
You would think that with all this wisdom on their end, they would create a social media platform that would be super simple to use. In my opinion, their platform is the hardest of them all.
This might be why many people avoid Google altogether, but I don’t recommend that strategy.
Instead, at least for purposes of posting, I recommend using Google which now means using their Google collections.
However, to do that you must first set it up for yourself.
To do that, please reference this article: How to Create a Collection on Google
Why Is Knowing My Gripe Is Important to Your New Google Collection?
Currently, when I post to my Google profile it automatically goes to my collection.
I think that part is cool if I am posting content that I want on that collection.
What if I post something unrelated to the collection on my personal profile?
At the time of this writing it is not clear to me how to stop that post from being duplicated onto my collection. Have you figured out how to make that happen? Could you share your secret below?
This very fact is why I tend to use Google as a posting only zone.
I want the links but need to avoid the confusion.
Have you worked with the Google collection system for your own affiliate marketing venture? What have you found to be the pluses or minuses within your own experience?
Please feel free to share your thoughts below so we can all grow in our experience with Google and its new Collection system. Thanks in advance.
Guy Siverson
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Hi Guy,
Thanks for the interesting post and I totally know where you are coming from with getting overwhelmed by social media, I have found it can take over if you are not careful !
I haven’t used Google Collections and not familiar with it but am checking this out now, sounds good in theory and as you say it’s important to keep Google happy !
Thanks again for the great info, Nigel
Hello Nigel
My privilege and pleasure. I’m glad you were able to find the information regarding Google collections of great value for your own affiliate marketing business. May 2017 be a year of much success for you.
Guy