The following is a reflection on why I became Quorafied if I may use that loosely as a word.
The Reason Arises
In 2013 I entered into the world of online marketing full time. Never mind that I only had $1 in my pocket at the time as that is fruit for an entirely different article. We can also skip the fact that I had attempted to go solo before without a great deal of success. The bottom line is that such was the case.
My best decision was found in connecting up with a major freelance job board. Interestingly enough it would end up being my worst decision to in that I was gaining so much business that I didn’t have time to build momentum elsewhere. When this company decided to move their entire operation to another platform my world was turned upside down in serious ways to the extent that if something wasn’t done I would be moving quickly from a $100K year to being broke.
What About Quora?
Many many Many years ago, wait I can’t be that old, I joined yet another social site called Quora. I didn’t spend any time getting to know this platform at that time as I just didn’t have time to do so. I didn’t even realize that it was built around the concept of answering other people’s questions just like Yahoo Answers but in my opinion better.
About 3o days ago as of this writing I went through yet another online training wherein the virtues of this platform were brought forward. I decided to really give Quora a shot and thus began my 30 day challenge to see what could be done on the network.
I began by creating a profile that really did a good job of presenting the who of what I am while giving away copies of my Marketing Game Plan in exchange for people joining my mailing list. In my opinion profiles should always include a nice photo and an excellent write up extolling the virtues of who you are. In the process why not include a link back to your own properties so that people can be led further into your own web labyrinth to decide for themselves if what you offer is for them?
While in process of honing my profile to the definition of my perfection I began answering questions without reservation. It seemed logical at the time for me to answer within a variety of areas rather than niching my success. This would be one of many adjustments I would make.
More Errors of Judgement
Other things I tried which I believe did not work included but was not limited to going to all key categories where my type of people were and endorsing everyone on the page. My thought was that this would lead to them endorsing me like what happens on LinkedIn. It didn’t and after the first couple of days I abandoned this strategy.
During this time I also noticed that I could review each category and thought that would be an excellent way of gaining exposure. While it initially worked I quickly found myself entering into trouble with the Quora police as I began receiving responses back that each and every one of those type of entries were being flagged for removal. Not wanting to get banned from the network I quickly sped ahead of them and removed others so they would have nothing to moderate.
Another stumbling block I personally experienced was in hiring someone to write answers for me on a given niche. Their answers were also being flagged because they were not robust enough in responses to questions. Outsourcing is awesome, just be sure to hire the right person for the right job or you’ll find yourself in seriously risky circumstances.
What Went Right
Apparently it wasn’t all bad as within the first 30 days I am now closing in on 20K viewers which is far more than some have received within their “all time” numbers though they do appear to have at least spent some time on Quora.
In my own particular case I have made Quora a marketing platform.
Strangely enough very few people have chosen to do the same at least as it relates to their associated bios. See, the majority of what I will call rooms on Quora present the top writers for that room. Sometimes this is not the case and as of yet I’m not sure why but I haven’t found that to be a huge issue in my book at least at this point.
Every writer has the ability to leave a separate Twitter sized bio for that room. As you move to the top of the pack for answer that room’s questions so does your bio. This results in increased exposure both for your profile and you in general if done right.
I’ll explain exactly what I did with my bio in one moment. Before that I’d also like to mention how my answers have progressed over the last 30 days.
I started out giving very short but targeted answers so that I could get to many questions. Today I leave much more robust answers which offer far more than the Quora type responses and in my opinion it is these type of answers that receive the best upvotes which is kin a Facebook like. I also try to bring humor into the equation when possible to help draw people through the question. Other drawing factors can include:
- Sub heads like what you see in this article.
- The usage of bullets and numbers.
- Bolding in proper places to draw attention.
- Short readable paragraphs.
- Photos that are related though often one must think about the correlation which is exactly what I like to encourage people to do.
Targeting Room Bio’s
While this part of my system has gone through its own evolution style process I believe it has in many ways arrived at this point. Here is what each and every one of them look like on my platform today:
“Need Web Marketing Advice? 702-439-4766 – ViralTNTeam.com/marketing-game-plan”
There are 3 essential ingredients.
Need Web Marketing Advice?
This question is designed to catch the reader where they live by pressing into a pain point of which they should be interested in finding out more about.
I’ve actually been asked if that number really works and can’t imagine why I would want a fake number in my bio. It has led to business type connections as a result.
Did you know that these bio’s allow for clickable links from Quora at least at some level? I didn’t but when I found that out I made it an absolute part of my bio.
Strangely, I’ve only found one other account on Quora that has used these bio’s for the purpose of marketing to their network. I’m not sure why most don’t appear to do this but it certainly has been working for me.
My Quora Marketing Plan
While I’m 100% sure that my marketing process can and will continue to evolve this is exactly what I am doing on Quora as it relates to my daily involvement with the network.
First, I look at the areas of where I have been identified as a “most viewed writer” (14 locations as of this writing) and record what number I am in the top 10. I will make sure to focus at least 1 of my 2 answers on this room today. In doing so I also look at the other listings to see if they fit the resulting question and if so add them as a keyword topic to that question before releasing it to the world.
The above has led to my being #1 in 7 different locations and within the top 3 results for 11 locations. I fully expect these numbers to continue to grow which in turn will increase my exposure because the top 3 are identified directly within that page without requiring a click to see the rest of the list.
I’ve also connected socially so that I get my answers out to other networks. While this did start with Facebook and Twitter I am now promoting to far more locations such as…
- Tumbrl (I do not personally like this network but that again is another time and place for explaining)
- LinkedIn (There changes to InMail has caused me to fall out of favor with their network)
- Facebook (Posting both to my profile and fan page)
- Twitter (Where my answers get tweeted and retweeted all the time as a result)
Along with this I also share on WordPress.com (yes, I did say .com) and my own blog which I have created here on Quora. I’m undecided about the value of having a separate blog internal to Quora but it only takes a couple of minutes to promote to so I do.
As if that isn’t enough I also take time to review the questions that people ask while looking for very specific items from them.
They have to have been able to phrase the question in good English or they get skipped. Those questions are going out to my network and in a sense represent me.
If someone asks a question anonymously they will be skipped. It just doesn’t make sense for people to do so in my opinion.
The question needs to come from an account that has at least built to 1000 views with more being better. If someone isn’t serious about their Quora account I simply don’t have time to be serious about them within the world of Quora.
The question needs to be niche targeted to the world of online marketing with an emphasis on organic search as I am tightly niching everything I do on Quora other than my occasional religiously related answers that I also do but those are not for business related purposes.
You see, I get a ton of questions coming my way these days. Using the above approach to pick and choose which one’s I will use just makes sense. Even these get backlogged at times as my focus is doing no more than 3 answers daily and sometimes not even that because I’m far more interested in providing people with high levels of value than I am with simply seeing how many questions I can answer in 15 minutes.
While that is the built in promotional possibilities with Quora I take this to the next level by writing a related piece for my own blog each day and making sure to link the both together. This results in more high quality content for my readers to enjoy as well as increased exposure to both my Quora profile and my own personal Website.
One way I do this part of my operation is to think of a list of resources that would fit with my Quora answer. That list is posted to my blog while the answer itself gets put into the Quora network. From there it is just weaving the need for the list into the answer , linking the two together and my mission is completed for the day.
I have in this first 30 days received a handful of connections because of what I am doing. In fact, the creation of this exact article was from one such connection. No official business has come as of yet but it generally takes people 3 to 7 exposures before they make a purchasing decision and this is just my first 30 days. I believe that as people come to see me as an authority within the world of online marketing I will be sought out within the realm of business possibilities.
Personally, I believe it to have been a major mistake to not do this years ago when I first joined Quora and on that note I have a question.
Do you use Quora? Why or why not? Please share your answer in the comments below.
Also, if you do use Quora what has your own personal experience been? Good or bad the best part is being able to learn from each other within the world wide web.
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