Do you own a local service business that needs more clients?
You need to be using online marketing strategies. The problem is found in determining who to trust.
Your nephew from Burbank tells you that he does Online Marketing though he is still in high school. Do you trust them?
A firm contacts you via phone, eMail or some other method. Do you trust them?
There are so many people out there saying that they know this or that about Online Marketing and yet after investing your money you find yourself without the success your Website needs to succeed. Whoever you choose they need to provide the following for your success.
- Previous Results
- Positive Reviews
- Full Packages
To fully understand why Online Marketing is so important to your small business please continue reading.
Google Organic SEO Is The Root
When you look at the listings within Google search these are the ones that show within all the text. Showing up here establishes your position on the rankings.
The good news is that people pay attention to these rankings. This is even more so because of the way Google is serving their results today. Before Google reduced itself to the snack pack, things were different than they are today but we will speak more about that in a moment.
The bad news is that securing these rankings can take time. Sometimes as much as 3 to 6 months. So here you are forking out money only to find yourself without success at the end of the day. This is the way to lose business, not succeed in business.
Is there no hope?
Rocketing To The Top Of Google
More precisely – YouTube video.
Why is video so vital?
For starters, Google owns YouTube.
Need I say more?
Let me ask a question. When you arrive on a Google search page with paid ads and organic results which also includes Google Maps. Which do you pay attention to?
What if that same page includes a video?
For most people this single multi-media element changes the entire equation.
Done right, videos can rank within 30 days or less. Knowing you have this element in-place while your organic results come up to speed is excellent. What’s also good is if your video descriptions contain links back to your Website property, these are seen as very powerful ways of building link juice for your Website.
While writing an article is pretty painless, creating a video isn’t. This is especially true as it relates to a high impact video. If you’re a Videographer, perhaps this is not an issue. But, if not, do you really want to take the required time to figure out how to create a video the right way? It works but it is tough to get all the pieces put together.
NOTE: Even if you know how to create a video or even get one created it will not do you much good if you can’t get it to the top of Google search.
Finding Your Route Beyond The Basics
Now that you have videos and search rankings on Google what’s left?
Or more precisely, Google Maps.
Today, Google serves maps in packs of 3 which are called “snack packs”. It used to be that these results would be served in 3, 5 or 7 packs, at least in the recent past. Today it is only 3 and a link to see more information.
Showing in these top 3 results does get you found.
Local businesses typically have locations where they conduct their services from. As long as this is the case for you, being found on Google Maps “snack pack” is highly desirable.
When there are only 3 spots available it can be tough to rank 1 business within these results. However, gaining these spots is in a large way powered by Google organic results. There are other factors like citations and reviews but without the organic results in place it can be tough to rank here.
Here are 15 Online Marketing Resources for Small Business Owners that I know you will enjoy having in your arsenal. There is also a surprise bonus involved but that’s a secret. Access your resource list here:
Making Sense Of
Your Small Business Marketing
With these elements understood, the following is the strategy that I highly recommend.
- Start your deep level campaign with free marketing strategies like SEO.
- While targeting organics for the deep level marketing strategy also include Google Maps marketing.
- While your deep level campaign is taking root rely on video marketing strategies which can rank much faster.